新航道

  很多雅思考生一直想要剑桥雅思15写作资料，但是却总是找不到，现在烤鸭们不用担心了，上海新航道雅思小编为大家马上带来关于剑桥雅思15Test3雅思写作Task2范文及解析，供大家参考。

  题目：

  Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

  Discuss both these views and give your own opinion.

  剑桥雅思15Test3雅思写作Task2参考范文①

  There are those who believe advertising is stillable to persuade us to buy goods/products,but there are others who say that because there is so much advertising these days,we basicaly ignore it The following essay will look at both sides of this, and describe what I believe.

  Advertising is still a powerful tool these days and can inform us of new products to the market.Through not only physical media on buses and in train stations but also virtual media,the internet,mobile gaming and the like, it is a part of not only our "everyday" life but "every minute" Whether this actually goes beyond informing and actually persuades us, I believe,is another matter, For example,when getting pop-ups on my computer advertising something,not everyone actually looks and absorbs the information before hitting 'x' and closing it.

  I agree with those who believe the sheer quantity of adverts in modern society is numbing the actual effect of them. In a society, we see advertisements everywhere we look and almost every minute of every day. This may be in the form of radio adverts in the car on our commute to work, to pop-ups on our computer or mobile, to the TV adverts we see as we relax at home. They're simply everywhere. For this exact reason, I think that we simply don't register them in the same way as we once did. For me personally, I simply don't remember half the adverts that I see and automatically close them, or block them entirely on my computer.

  In conclusion, I firmly believe that advertising does have its place in modern-day life to inform us of new and interesting products. However, I don't really believe that this information actually persuades us to buy at the time of the advert. Potentially later, but not necessarily that exact product, and certainly not at that precise time.

  有些人认为广告依旧能够成功地说服我们去购买商品，但也有人说，现在广告太多，我们基本上都忽略了。本文将讨论双方的观点，并表明我的观点。

  如今，广告依然是一种强有力的说服方式，它告诉我们有新产品上市。我们“日常”生活的“每分每秒”都有广告出现：不仅有公共汽车、火车站这样的实体媒介，还有互联网、手机游戏等虚拟媒介。但我认为，广告是否超出了传递信息的功能而试图说服我们购买，这得另当别论。比如，当电脑上弹出广告时，并不是每个人都会在点击关闭按钮前注意这些信息。

  我赞成一些人的观点，他们认为现代社会中充斥的大量广告使人们变得麻木了。作为社会的一员，我们几乎每时每刻都能看到广告。可能是我们在上下班途中听到的汽车广播，可能是电脑或手机上弹出的窗口，或者我们在家休息时看到的电视广告，广告无处不在。

  因此，我认为我们不会再像之前那样去注意。就我个人而言，我见过的广告已经忘记过半，我会下意识地关闭广告或者在我的电脑上完全屏蔽。

  总之，我坚信广告在现代生活中确实占有一席之地，它告知我们有用的产品或新产品。然而，我不认为这些信是能说服我们在看到广告时就购买。可能或们会时间购实，但不一定是那个产品，也不一定在这个时间点去购买。

  剑桥雅思15Test3雅思写作Task2参考范文②

  By someactounts,advertisingis as old as commerceitself. Wherever there has ben a product ht was not esential to our survival,there was some advertisement which atenpted to persuade wople to purchase it Yet,it has been argued that the omnipresence of advertisements in today's wodid has lesened their effect on our inclination to buy things.

  It is important to consider advertising as a science, as it relies on many psychological theories to appeal to our innate desires when attempting to alter our purchasing habits. Indeed,the golden age of advertising in the USA during the 1950s and 1960scoincided with many breakthroughs in our understanding of human psychology. Even to this very day, there are still advertisements which are very effective at playing upon our innate psychological urges. For instance, companies such as Nike and Adidas appeal to our desire to perform at our physical peak and to outcompete our rivals; therefore,they use top-performing athletes in their ads. Other companies appeal to our desire to be unique,as can be seen in Apple's slogan "think different".As a result, many people purchase Apple products despite their internal components being equivalent or even inferior to those of similar devices.

  It is possible that advertising has oversaturated the market. Simply browsing online for a short time reveals an endless stream of ads in the margins of every website, and in the gaps between videos. The majority of these ads almost blend into the background and are ignored. Even the most pithy and humorous ads are often forgotten within a few moments, and the viewer's awareness of the advertisement's attempt at persuasion often leads to the ad being skipped over regardless of how good the product or service it is announcing may be. Some advertisements even try to take advantage of this phenomenon by opening with a sort of "meta" awareness in the first opening seconds, with the host saying something to the effect of "Yes this is an ad and I am trying to convince you..".Even this becomes stale after the tenth rendition.

  My view is that advertising is like entropy: ads eventually reach a sort of "heat-death" where in they no longer possess any more persuasive power. Watching the same kind of advertisement with the same kind of message over and over is boring and does not catch one's attention. The level of persuasiveness which ads currently possess may have reached its peak based on their content and style. However, this may be mitigated in part by the fact that human creativity is limitless, and as society and culture changes, there will always be different avenues of persuasion or relatability which ads will use to leverage our attention.

  在一些人看来，广告如商业一样古老。只要有一种产品不是我们生活的必需品，就会有某种广告试图说服人们去购买。然而，有人认为，无处不在的广告实则降低了人们购买的欲望。

  把广告视为一门科学非常重要，因为广告依靠心理学理论来迎合我们的内在欲望，从而试图改变我们的消费习惯。事实上，在上世纪五六十年代，美国广告业的黄金时期正是我们在研究人类心理学上取得突破的时刻。直至今日，仍然有广告能有效地利用我们内在的心理冲动。例如，耐克和阿迪达斯等公司满足了我们的愿望，即在体能达到顶峰时表现出色，并与竞争对手一较高下。因此，他们请顶尖的运动员做广告代言人。其他公司也迎合了我们想要与众不同的心理，从苹果公司的广告语“think different”中就可以看出这一点。因此，尽管苹果产品的内部组件与同类产品相同，甚至是更差，仍有许多人购买苹果产品。

  广告有可能在市场上过度泛滥。只要在网上浏览一会儿，就会发现有源源不断的广告出现在每个网站的空白处和视频之间的空隙里。其中大部分广告几乎都融入到背景中被忽略了。即使是最精炼、最幽默的广告也常常会在几分钟内被遗忘，而观众发现广告时，往往会跳过广告，无论广告所宣传的产品或服务有多好。有些广告甚至试图利用这一现象的优势，在前几秒中，以一种“元”意识开场，主持人会说一些类似于“是的，这是一个广告，我想说服你····..”这样的话。即便是这样，用十次后也会过时。

  我的观点是，广告就像熵(热力学函数)：广告最终会达到一种“热死亡”状态，此时它们不再具有任何说服力。重复做同样的广告、传达同样的信息，这并不能吸引人们的眼球。从广告的内容和风格来看，目前广告的说服力已经达到了顶峰。然而，人类的创造力永无止境，这一事实可能会在某种程度上解决这一问题。随着社会、文化的变化，广告总是会有不同的说服技巧或相关方法来吸引我们的注意力。

  小编为大家带来关于《剑桥雅思 15真题写作》供大家阅读参考，新航道雅思资料频道将第一时间为考生发布最全、最新、最专业的雅思资讯及雅思考试资料及机经.

  相关阅读：

  剑桥雅思15Test3雅思写作Task1范文及解析

请加新航道老师（微信号：shnc_2018）

百人留学备考群，名师答疑，助教监督，分享最新资讯，领取独家资料。扫码免费加入