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2019年7月27日雅思考试真题阅读回忆解析及答案

2019/7/31 13:31:14来源:新航道作者:新航道

摘要:上海新航道雅思小编为大家带来的是刚过去的2019.7.27的雅思阅读考试回忆.新航道小编定期为大家提供雅思阅读提高方法,资讯等信息.欢迎大家关注 上海新航道雅思阅读频道。

  上海新航道雅思小编为大家带来的是刚过去的2019.7.27的雅思阅读考试回忆. 新航道小编定期为大家提供雅思阅读提高方法,资讯等信息.欢迎大家关注 上海新航道雅思阅读频道。


Passage 1

Topic

橄榄油的历史

Content Review

1-6 为判断题

1. T

2. F

3. Not given

4. Not given

5. T

6. F

7-11 为制作类流程图填空

7. Beating olive fruits off trees

8. Adding salt helps to separate oil

9. Placed in bags

10. If discarded directly, the armors may cause pollution

11. Can be used on floors

12-13 填空

待补充

Passage 2

Topic

法律的重要性

Content Review

暂缺

Passage 3

Topic

劝导营销

参考原文

A We have long lived in an age where powerful images, catchy

soundbites and too-good-to miss offers bombard us from every

quarter. All around us the persuaders are at work. Occasionally their

methods are unsubtle— the planting kiss on a baby’s head by a

wannabe political leader, or a liquidation sale in a shop that has

been “closing down” for well over a year, but generally the

persuaders know what they are about and are highly capable. Be

they politicians, supermarket chains, salespeople or advertisers,

they know exactly what to do to sell us their images, ideas or

produce. When it comes to persuasion, these giants rule supreme.

They employ the most skilled image-makers and use the best

psychological tricks to guarantee that even the most cautious

among us are open to manipulation.

B We spend more time in them than we mean to, we buy 75 percent

of our food from them and end up with products that we did not

realize we wanted. Right form the start, supermarkets have been

ahead of the game. For example, when Sainsbury introduced

shopping baskets into its 1950s stores, it was a stroke of marketing

genius. Now shoppers could browse and pick up items they

previously would have ignored. Soon after came trolleys, and just as

new roads attract more traffic, the same applied to trolley space. Pro

Merlin Stone, IBM Professor of Relationship Marketing at Bristol

Business School, says aisles are laid out to maximize profits. Stores

pander to our money-rich, time-poor lifestyle. Low turnover

products—clothes and electrical goods——are stocked at the back

while high—turnover items command position at the front.

C Stone believes supermarkets work hard to “stall” us because the

more time we spend in them, the more we buy. Thus, great efforts

are made to make the environment pleasant. Stores play music to

relax us and some even pipe air from the in-store bakery around the

shop. In the USA, fake aromas are sometimes used. Smell is both

the most evocative and subliminal sense. In experiments, pleasant

smells are effective in increasing our spending. A casino that

fragranced only half its premise saw profit soar in the aroma— filled

areas.The other success story from the supermarkets’ perspective

is the loyalty card. Punters may assume that they are being

rewarded for their fidelity, but all the while they are trading

information about their shopping habits. Loyal shoppers could be

paying 30% more by sticking to their favourite shops for essential

cosmetics.

D Research has shown that 75 percent of profit comes from just 30

percent of customers. Ultimately, reward cards could be used to

identify and better accommodate these “elite” shoppers. It could

also be used to make adverts more relevant to individual

consumers— rather like Spielberg’s futuristic thriller Minority

Report, in which Tom Cruise’s character is bombarded with

interactive personalized ads. If this sounds far-fetched, the

data-gathering revolution has already seen the introduction of

radio— frequency identification—away to electronically tag products

to what, FRID means they can follow the product into people

homes.

E No matter how savvy we think we are to their ploys, the ad

industry still wins. Adverts focus on what products do or on how they

make us feel. Researcher Laurette Dube, in the Journal of

Advertising Research, says when attitudes are base on “cognitive

foundations” (logical reasoning), advertisers use informative

appeals. This works for products with little emotional draw but high

functionality, such as bleach. Where attitude are based on effect

(i.e, emotions), ad teams try to tap into our feelings. Researchers at

the University of Florida recently concluded that our emotional

responses to adverts dominate over “cognition”.

F Advertisers play on our need to be safe (commercials for

insurance), to belong (make customer feel they are in the group in

fashion ads) and for selfes— teem (aspirational adverts). With time

and space at a premium, celebrities are often used as a quick way

of meeting these needs— either because the celeb epitomizes

success or because they seem familiar and so make the product

seem “safe”. A survey of 4,000 campaigns found ads with celebs

were 10 percent more effective than without. Humor also stimulates

a rapid emotional response. Hwiman Chung, writing in the

International Journal of Advertising, found that funny ads were

remembered for longer than straight ones. Combine humor with

sexual imagery— as in Wonderbra’s “Hello Boys” ads——and you

are on to a winner.

G Slice-of-life ads are another tried and tested methodthey paint a

picture of life as you would like it, but still one that feels familiar.

Abhilasha Mehta, in the Journal of Advertising Research, noted that

the more one’s self-image tallies with the brand being advertised,

the stronger the commercial. Ad makers also use behaviorist

theories, recognizing that the more sensation we receive from an

object, the better we know it. If an advert for a chocolate bar fails to

cause salivation, it has probably failed. No wonder advertisements

have been dubbed the “nervous system of the business world”.

H Probably all of us could make a sale if the product was something

we truly believed in, but professional salespeople are in a different

league—-the best of them can always sell different items to suitable

customers in a best time .They do this by using very basic

psychological techniques. Stripped to its simplest level, selling

works by heightening the buyer’s perception of how much they need

a product or service. Buyers normally have certain requirements by

which they will judge the suitability of a product. The seller therefore

attempts to tease out what these conditions are and then explains

how their products’ benefit can meet these requirements.

I Richard Hession, author of Be a Great Salesperson says it is

human nature to prefer to speak rather to listen, and good

salespeople pander to this. They ask punters about their needs and

offer to work with them to achieve their objectives. As a result, the

buyer feels they are receiving a “consultation” rather than a sales

pitch. All the while, the salesperson presents with a demeanour that

takes it for granted that the sale will be made. Never will the words

“if you buy” be used, but rather “when you buy”.

J Dr Rob Yeung, a senior consultant at business psychologists

Kiddy and Partner, says most salespeople will build up a level of

rapport by asking questions about hobbies, family and lifestyle. This

has the double benefit of making the salesperson likeable while

furnishing him or her with more information about the client’s wants.

Yeung says effective salespeople try as far as possible to match

their style of presenting themselves to how the buyer comes across.

If the buyer cracks jokes, the salespeople will respond in kind. If the

buyer wants detail, the seller provides it, if they are more interested

in the feel of the product, the seller will focus on this. At its most

extreme, appearing empathetic can even include the salesperson

attempting to “mirror” the hobby language of the buyer.

K Whatever the method used, all salespeople work towards one

aim: “closing the deal”. In fact, they will be looking for “closing

signals” through their dealings with potential clients. Once again the

process works by assuming success. The buyer is not asked “are

you interested?” as this can invite a negative response. Instead the

seller takes it for granted that the deal is effectively done: when the

salesman asks you for a convenient delivery date or asks what color

you want, you will probably respond accordingly. Only afterwards

might you wonder why you proved such a pushover.

Content Review

选择 :B A D

匹配:C J F K K D

填空:aisles, experiments, loyalty card, cosmetics, group

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