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剑桥雅思16Test2Task2写作范文及解析

2021/10/15 17:18:22来源:新航道作者:新航道

摘要:很多雅思考生一直想要剑桥雅思16写作资料,但是却总是找不到,现在烤鸭们不用担心了,上海新航道雅思小编为大家马上带来关于剑桥雅思16Test2Task2写作范文及解析供大家参考。

  很多雅思考生一直想要剑桥雅思16写作资料,但是却总是找不到,现在烤鸭们不用担心了,上海新航道雅思小编为大家马上带来关于剑桥雅思16Test2Task2写作范文及解析供大家参考。


  You should spend about 40 minutes on this task.Write about the following topic:

  In their advertising, businesses nowadays usually emphasise that their products are new in someway. Why is this? Do you think it is a positive or negative development?

  Give reasons for your answer and include any relevant examples from your own knowledge orexperience.

  Write at least 250 words.

  参考范文1

  The given statement asks why I think that businesses are emphasising the newness of theirproducts in their advertising campaigns as well as whether I think this is a good or bad thing.

  In answering the first question, I think that it comes down to advertisers' perceived ideasabout what their customers want. To my limited knowledge, a customer will nearly always want something new. I know I would. Unless it's an antique or something old, either by nature or design,people won't have the desire to buy anything other than modern and new. Take computers as an example.An advertising campaign by Intel or HP isn 't going to promote the fact that the technol-ogy in their PCs is five years old and potentially 'out of date' .

  As for the positive or negative element, I think, for the most part, it's a positive thing.1 saymostly, as I have always believed new is better. It shows us that we are moving forward, developing in a multitude of areas and improving. Taking my example above, computers it is wel known thatthe speed of the development of computers has been incredible over the last few decades, and if a company were to show that they're not keeping up, it would be disastrous considering that there areso many that are. This kind of newness idea would also, in my opinion, work for other products if you think about something like Coca Cola. The original recipe is probably not far off 100 years old,but it is still introducing new flavours and designs.

  In conclusion, 1 firmly believe that new is better and that this is the main reason companiesadvertise that aspect in their advertising campaigns. I also believe that this trend is a positive thing and should continue as it pushes the companies to innovate and improve.(308 words)

  题目问为什么我认为企业在广告中喜欢强调其产品的新颖,以及这种现象是好事还是坏事。

  首先回答第一个问题,我想这要归结于广告客户们对其顾客的需求的理解。就我有限的认知而言,顾客几乎总是想要新颖的东西。我知道我就是这样。除非是古董或老物件,不论是天然的还是人工制造的,否则人们绝不会买那些既不摩登又不新颖的东西。就拿电脑来说,英特尔或惠普的广告推广中绝不会宣称它们的个人电脑产品的技术是五年前的、可能过时的。

  至于说这是积极的还是消极的现象,我想,在大多数情况下,这是件好事。我之所以说是大多数情况,是因为我一直认为新的更好。这表明我们在进步,在多个领域发展、改善。以我上述的电脑的例子来说,众所周知,在过去的几十年中,电脑的发展速度惊人,如果有家公司表明它没有跟上步伐的话,这将是灾难性的,因为与时俱进的公司非常多。在我看来,这种追求新颖的观念对其他产品也适用,比如可口可乐。它最初的配方可能快到一百年了,但它仍然在引进新的口味和设计。

  总之,我坚定地认为新颖会更好,这是各公司在广告宣传中强调这一点的主要原因。我还认为这一趋势是件好事,应该继续下去,因为它能推动各公司去创新和发展。

  参考范文2

  Advertising is a fast-paced and highly competitive market to be in. 'To maintain the edge ofpromoting products, many businesses currently focus on presenting the 'newness' of their products.In a world where we strive to be ever-evolving, this seems to be the best method of making sales.

  Looking back on the history of advertising, it would be quickly apparent that the marketingindustry's obsession with the word and concept of 'new'is as old as advertising itself. Humanityhas an instinctive fascination with the novel, and perhaps it is a byproduct of our natural curiosity.Whatever the reason, the technique of emphasizing a product's new features is as effective as ever,and thus it is a simple method of marketing a product. Furthermore, we live in an era of rapiddevelopment that tends to shun the old or outdated. Look at the technology that has becomeinseparable from our daily lives: Every year, like clockwork, there is a new computer, smartphone,or car. To focus on the old features of these products would likely result in a negative response fromconsumers looking for the next prevalent thing.,t

  This technique of advertising is not necessarily something new.However, the concept ofconstantly creating new products for the consumer market is a new development, so is the intensededication to putting the spotlight on this concept as positive. There is nothing inherently wrongwith espousing the new features of a product; it is good to improve upon the past. Issues arisewhen the attention paid to the fact that something is new overshadows the notion that new doesnot necessarily mean better or high quality. It is noticeably true in the world of fashion, wherethe modern concept of 'fast fashion' has resulted in a deluge of cheaply produced and short-livedgarments. These adornments are attractive for a time but typically last a few months of consistentwear before being threadbare and ripe for the bin. The ads for them are often better produced thanthe items themselves.

  In brief, advertising to focus on how new products are is not a modern concept. It is a time-tested business strategy and one that has proven to be very effective. Whether or not this form ofmarketing is a positive or negative force is entirely dependent on the product itself and how the adis used; like business, it is a neutral force.(400 words)

  广告业是一个发展迅速、竞争激烈的行业。为了保持推广产品的优势,许多公司现在注重其产品的“新颖性”。在我们这个不断进步的社会,这似乎是最好的促进销售的方法。

  纵观广告业的历史,可以明显看出,营销业界对“新”这个词和概念的执着自广告业诞生就一直存在。人类对新奇的事物有着本能的迷恋,这或许是我们人类天性中的好奇心使然。不论是出于什么原因,强调产品的新功能这一做法一直以来都非常有用,因此成为一种特别容易的市场推广手段。而且,我们生活的时代日新月异,人们会喜新厌旧。只要留意那些与我们的生活息息相关的技术就会发现,每年必然会有新的电脑、智能手机或汽车上市。如果(广告)专注于这些产品的旧功能,很可能会给顾客带来负面反应,他们会转而寻找下一个流行的产品。

  这种广告做法并不一定新奇。然而,持续不断地为消费市场创造新产品却是个新的概念,而一味执著地强化这一概念的积极作用也是一种新趋势。宣传一个产品的新特性本身并没有什么错误﹔在过去的基础上改善提高是件好事。问题在于,人们过多地关注产品的新特性,却忽略了新颖并不一定意味着更好、更优质。这一点在时尚行业尤其如此,所谓“快时尚”的现代概念已经催生了一大批廉价生产的快消服装。这些服装可以流行一时,但通常人们只会连续穿几个月,穿旧了就扔进垃圾箱。这些产品的广告通常做得比产品本身还要精良。

  总之,广告关注产品的新颖之处并不是什么新概念。这只是经过时间考验的商业策略,也被证实非常有效。这种推广形式是好是坏完全取决于产品本身及广告的投放﹔正如商业一样,这是种中性的力量。

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